and are becoming powerful tools to attract web traffic to your site. Just like a regular HTML web page must be optimized for search engines, a RSS feed must be optimized as well. The first step of this optimization is to have your feed convey a powerful theme consistent with the overall theme of your site. Here are some other tips to garner the full benefit of this important tool.

The first thing a reader of your feed will see is the channel title so make sure it is well written to capture the interest of the visitor. You also want to make sure that the feed is appropriately categorized by search engines so include keywords in the channel title that are germane to your overall theme. Always put your company name or brand at the end of the RSS feed channel.

The channel description should give the reader a general synopsis of the feed’s content. While it is good to include keywords and phrases for search engine optimization, the main purpose is to attract human readers. Therefore make it easy to read. Do not include any HTML in the channel description to keep compatibility with RSS readers. Search engines and RSS feed directories use the channel description when building an index to a feed. This makes a channel description a very important element in RSS structure.

item titles should be written like a newspaper headline, about 50 to 75 characters long, and should contain keywords. Leave HTML out of titles. A well written title will attract readers.

Grammar and spelling errors will chase potential visitors away. Take the time to carefully proofread your work. Your objective is to get readers to click through to your site. Therefore, make the items easy for humans to read. It is fine to have it optimized to a certain extent but not to the point where it is not friendly to human readers.

Optimize your anchor text with specific keywords and phrases. This will help in getting your feed syndicated and being re posted by other publishers. A properly optimized anchor text will help in search engine website ranking.

Old items in your RSS feed should be deleted. Feeds that are too large will slow down readers or not display. Perform regular maintenance on your feed items to prune old items.

Use header tags, H1 or H2, to display RSS feed’s item titles. It will help optimize the page if you use keywords in the header tags. When using URLs in your feed, try to use keywords separated by hyphens.

If you use images in your feed size them at 88×31 and use a full URL to avoid broken links. Images add an attractive and sophisticated look to your feed. Images will add to your brand recognition.

Many RSS feed directories will display your site’s favorite icon. Use a favicon in the domain’s root directory to make your feed standout when they are listed in a [tag-tec]RSS feed directory[tag-tec]. It is well worth the time to optimize your feed to obtain its full potential as a marketing tool. These simple tips about RSS and search engine optimization will have positive results in increasing traffic to your site.

Mike Gates is an online marketer and recommends HostGator for hosting. HostGator is the cheapest web host. HostGator coupons available at http://hostgatorcouponandreview.com/hostgator-coupon.html.

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