Microsoft Bing has currently reached a milestone in its business operations, as it has announced a new partnership between itself and the Yahoo search platform. A recent Bing Blog post, dated August 24, 2010, stated that the search powerhouse would now be powering Yahoo’s search results in the U.S. and Canada. Just the other day I received an email from Bing detailing this, as well as other pertinent information.

Evidently the new functionality will also enable one to move their Yahoo search campaigns directly into their Microsoft Adcenter account. For those who currently don’t have a Yahoo Search Marketing account, they are encouraged to prepare their search campaigns for Yahoo by using the Microsoft Advertising Intelligence to gain current search statistics and tailor keywords/campaign details accordingly.

As with any merger of this magnitude, the benefit to the marketing team increases insomuch as one’s ability to capitalize off of this “new found” traffic source. Is this Bing’s answer to the giant known as Google? Read the rest of this entry

Greetings all. I’ve been thinking of an alternative way to turn a profit out of un-used or under-performing domains. Have you ever been faced with the dilemma of trying to decide on the best in domain parking solutions? How about trying to monetize a site that was parked? Domain parking is a process, offered by most domain registrar services, that allows for an owner of  a website or web address to customize their domain names. Once parked, basic advertisements are placed on this domain in the hopes that some revenue would be shared with you via the parking service’s PPC platform. I’m sure you’ve seen these parked domains before, as they tend to be really simple in design with not a lot to visually draw one in.

When thinking about a solution for your parked domain, as a general rule, you’ll want to cover the following criteria: Read the rest of this entry

Source: Seth W.

Video blogging (vlogging) takes the best aspects of storytelling and combines them with video performance to create your personal statement. Vlogging can heighten the attention to the story that you are telling, drawing it into the forefront. Here are some great vlogging tips to get you started. Read the rest of this entry

Today the affiliate marketplace giant known as ClickBank announced the unveiling of new functionality that allows for social media within their marketplace known as ‘ClickBank Social Promote’. Traditionally an affiliate marketer had to view the listings of a particular affiliate product, click the promote button, and go about the process of “masking” their affiliate  link into a more desirable format. With ClickBank social promote your able to “like” items within the ClickBank marketplace and have these social media “likes” displayed on your Facebook pages. Read the rest of this entry

Domain name purchasing is one of the most important aspects of Internet marketing. By far, almost no other action that you may take, to increase your online business, will be as important as a strategically chosen and placed domain name. Okay so you’re probably wondering…what exactly is a domain name? Quite simply a domain name is  the name, prefixed by either http:// or www. , that a given user will type in to find your site on the information highway (world wide web).

Technically speaking a domain name has an  Internet Protocol (IP) address associated with it. You purchase this domain name from what is known as a domain registrar. Domain name servers interpret the written domain name (http://example.com) as numeric characters associated with the IP address (32 bit binary code comprised of electrical “1″ and “0″) and store this information to answer queries on inter-networking data devices. In the background of the Internet, basically, things are working to allow users to find your site…at this particular level. Read the rest of this entry

Today I’d like to talk about a powerful new development over at Twitter. According to the Twitter’s blog, they’ve unveiled an easier way to market to/with like-minded individuals. Twitters “who to follow” is an algorithm created by their user relevance team which makes it easier to find people within your specific range of interests. They have functionality to expand this list, shown on your Twitter homepage, and view an exhaustive list of Tweeters in your particular areas of interest.

Twitter’s who to follow will also show suggested users based on friends already in your list .  When you visit a friends page, you will be prompted with suggested users. My idea is that if your page isn’t primarily set up for business, or more importantly niche-specific, you may get suggestions that don’t necessarily meet your criteria. You can easily select to hide these types of suggestions and the Twitter interface will try not to suggest these users to follow again. Read the rest of this entry

Today YouTube announced the increase in upload time for all of its non-partner users. This move was prompted by the creators of YouTube in attempt to answer widespread requests by its users. What can this mean for your online business? Well, quite simply, YouTube has given the incentive for all enthusiast to get their much-deserved “15 minutes of fame”.

This 15 minutes of fame is something new from YouTube and can be described as a contest platform to encourage participation. Gone are the days of a 10 minute time limit on non-partner videos. 5 minutes may not seem like much, at first thought, but Internet Marketing professionals will more than likely capitalize off of this development. I suggest everyone give it a try (smile). Read the rest of this entry

Today I’d like to talk about a great way to increase online exposure to your business opportunities for FREE. There are some great free and paid video creation software, out on the web, but why not give YouTube’s “search stories” a try? YouTube has released its platform for a 35 second story video creation software called YouTube Search Stories.

The idea behind this is that every every search, performed by an online user, tells a specific story. The first step in this creation process is to enter up to 7 search terms in the query box provided. After this you can put music to the story (great stuff if you ask me). The very last search term serves as a “closing statement” to the theme of your video. Throughout the creation process, there is an excellent preview menu that lets you know if your search terms will output your desired result. Read the rest of this entry

On July 1, 2010 Apple  unveiled its iAd network. This network would allow advertisers to promote their business on the iPhone and iPad touch. Apple has stated that they already have a wooping $600 Million in verified commitments. Apple promises to give its users a more rich and interactive way to view advertisements without having to leave their favorite applications. Read More.

This development is great from an affiliate marketing perspective as a lot of big-name brands already have commitments with Apple that includes, but is not limited to:

Walt Dispney, Chanel, Citi, DirecTV, GEICO, GE, JCPenney, Liberty Mutual Group, Nissan, Sears and other major corporations. Apple is promising the the iAd network will revolutionize mobile advertising. At the very least, it is suggested that all marketers who are interested get in as early as possible. With CPA networks like Commission Junction, Neverblue and Linkshare, there are a plethora of opportunities to make money via the iAd mobile advertising network.

According to Apple: Read the rest of this entry

Today I’d like to talk about  Google’s announcement of its name change from the Content Network to the Display Network.   What does the content network entail when dealing with Google? How does one advertise on the content network? Now that the name has changed, what does that mean for YOU?

Traditionally the Google content network was the platform within Google Adwords, used by online marketers/advertisers, to run cost per action (CPA), business promotion and other forms of ads within websites that were Google Adsense equipped, owned or partnered with. With  the right keyword research, Read the rest of this entry

Today I’d like to talk about mobile advertising and its impact within the realm of internet marketing. Mobile advertising, to me, is like the next step for Internet Marketers who’ve “wet their feet” with adverts on the various website content networks. What is mobile advertising and what impact can it have for your business?

Well, for those experienced with online marketing, please skip this next paragraph and scroll down to the 4 great mobile advertising networks that I’ve provided for you. All else, please follow along here as I give a little background into our subject.

Before devices like the iPhone and iPad an internet marketer was limited in her/his advertising reach within the global community. I mean, sure enough, you could still target major search engines for organic  or paid traffic, but that has always been limited by 1 thing. The home computer desktop or laptop. With this framework in mind, one could only target prospective customers when they were at home, work or possibly on an airline flight that permitted the use of computers.

With the advent of mobile devices like the iPhone, Read the rest of this entry

T.G.I.F to all of my valued members and site visitors! This was a busy week for me on more levels than one. Not only have I been manuevering the exciting world of online marketing, but I have also been continuing on with my professional education. It can be a lot on one’s plate at times, but scheduling, dedication and commitement always seems to win out in the end (smile).

This week saw the unveiling of the new WordPress blogging platform (3.0) with its many features. Some words to the wise…GET FAMILIAR with this version! There is an enormous amount of new tidbits and juicy morsels to sink one’s teeth into.

E-Turnall.com recently broke the 1Million mark within the Alexa.com site rankings! I just wanted to give a great-big thanks to everyone involved. I especially want to thank my Read the rest of this entry

Just when you thought the universe of internet marketing couldn’t get any more interesting, WordPress has just released its newest installment…Wordpress 3.0 Thelonius! This version, number 13, is named after American Jazz legend Thelonius Monk. Thelonius Monk inspired us all with his musical talent and, likewise, WordPress probably chose this name because they aim to inspire with a fresh new platform!

The new features of WordPress 3.0 are many. At the time of this writing, I’ve had the opportunity to head on over to the WordPress blog to update myself on the new functionality of the WordPress admin panel. One of the cool things that I noticed, beforehand, was the “Update” feature located just below the Dashboard icon within my admin panel. It had been a few days since I had been in the E-Turnall panel and, as such, I had some plugins that needed updating.

To my surprise, I now had the option to update my plugins and WordPress software and not have to worry about anything going wrong…Wordpress put my blog in Read the rest of this entry

Okay so the story goes like this: My mother recently discovered online gaming and really liked the zWinky genre of games, but some functionality was missing. Not to take anything from zWinky, but the feel of this online gaming  community tailors to a younger generation of online gamers.  This game is still, however, a great game to play and I am even an online affiliate of this genre. The suggestion for my mom was, nonetheless, to move towards the Sims online gaming genre.

The problem?

Even when one purchases this game, it’s more of an individual experience and not a lot of online interaction. This is what my Mother was looking for. While the Sims is another great gaming opportunity, there are certain functions of the game that even I was not happy with. While this genre of game cators to a more mature audience, there is still functionality that My Mom and I would have like to have seen…but was just non-existent.

The Solution?
Read the rest of this entry

Google recently announced their creation of a Google Television (TV) platform slated for release in the Fall.  According to representatives at Google, this will change the world’s television experience forever. This new platform is built on Chrome and Android.  It’s been said that the average American watches roughly 5 hours of  TV a day. With so much attention aimed at the boom tube, what ways are there to place your offers/business in front of the viewers at just the right time? What ways can we, as online marketers, capitalize off of this revelation?

Well for starters, it should be noted that Google owns Youtube. Any fellow YouTubers out there (smile)? If so, then you may have already realized that, upon creation of a video, there is functionality for allowing your video to be syndicated on various mobile and content networks…but it doesn’t stop there.

Google TV will be a new feature on some new HD grade televisions. For those who may want to keep their current screens, there is a cable-type box Read the rest of this entry

If you haven’t been using the Google Chrome web browser, I highly suggest that you get accustomed to it. Aside from the many benefits of it’s extensions, now available for MAC as well as Windows, it really is a great browser for online surfing. Not only that, You can use a lot of its extensions to further your online business. What do I mean? Well, for starters, there are developer-created extensions which allow for the “eavesdropping” of competitive websites and their information. Some of the information that you could use to enhance your network and affiliate marketing include, but are not limited to:

• Website META tags
• Backlinks
• Page Rank

And a host of other useful tidbits of info. In my estimation, the top 10 Google Chrome Extensions that you must have are (in no particular order of importance):

1. SEO Playground – This Chrome SEO plugin implements the SEO Playground Tool (Bookmarklet) by David Naylor. This affords for greater Read the rest of this entry

When going about the process of your online marketing strategies, what sets your brand apart from the rest? How are people able to trust what you’re saying a product is able to do? How does ethics play a role and local and international business. I’ll try to answer these, as well as other interesting, questions throughout the remainder of this writing.

More often than not, there are individuals out there that cut corners when it comes to Internet Marketing (IM). IM is not a get rich quick scheme and takes lots of work to perfect. One thing that can set you apart from your competition is how ethical your campaign is or, better yet, how well you are able to conduct yourself on an international level.

Read the rest of this entry